A Study of Coffee Brands
Coffee house Chains Vs FMCG Coffee Brands
Micro-influencers aren’t just a trend—they’re the backbone of impactful influencer marketing campaigns, delivering higher engagement rates and more cost-effective results than mega-influencers, as highlighted in our latest report on ☕ coffee brands.
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What is CreatorTag?
After 11 years of industry research, Eleve Media has crafted CreatorTag—a comprehensive suite for influencer campaigns designed to assist brands and agencies with every aspect of their influencer marketing campaign funnel.
CreatorTag offers advanced features such as Creator Discovery (Profile Insights), Creator Mining (including Location Mining, Hashtag Mining, and Brand Collaboration), and Live Influencer Campaign Reporting. These features ensure that no critical metric is overlooked, empowering you to track every penny spent, regardless of your budget size. With CreatorTag, you can optimize your campaigns to deliver maximum ROI and achieve unparalleled success in influencer marketing.
Your next influencer campaign is on us!
What to Expect from This Report
✅ The influencer marketing strategies that drive engagement for coffeehouse chains vs. FMCG coffee brands
✅ Why micro-influencers (10K-100K followers) deliver higher engagement than mega-influencers
✅ How sustainability messaging boosts campaign success
✅ Key influencer marketing case studies from top coffee brands
Key Insights at a Glance:
🔹 65% of influencer campaigns come from coffeehouse chains, focusing on in-store engagement & lifestyle marketing
🔹 35% of campaigns belong to FMCG coffee brands, emphasizing convenience and at-home consumption
🔹 Micro-influencers drive 25% of total engagement, making them a cost-effective choice
🔹 Sustainability-focused campaigns see a 4.8% increase in engagement
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